![]() ![]() The Elements of Choice: Why the Way We Decide Matters: .uk: Johnson, Eric J. ![]() Everyday low prices and free delivery on eligible orders. The song used is Murgatroyd by David Pizzaro. Buy The Elements of Choice: Why the Way We Decide Matters by Johnson, Eric J. Johnson about all things choice architecture. Support the podcast by joining Habit Weekly Pro □ and by giving us a review on Apple Podcast. Listen to this episode from The Behavioral Design Podcast on Spotify. Were influenced by subtle aspects of the way the choice is presented. ![]() We also ask Eric to redesign popular digital products, including Tinder, Netflix, and Amazon. The Elements of Choice : Why the Way We Decide Matters. We had a fun conversation with Eric about everything choice architecture and beyond, including how to provide the right amount of options, the attributes of a good choice engine, and that there's no neutral choice architecture – the environment is always influencing our decisions one way or another. His recently published book The Elements of Choice is a fascinating exploration of decision-making research revealing how choices are designed-and why it’s so important to understand their inner workings. Johnson about all things choice architecture and choice engines.Įric is professor at Columbia Business School at Columbia University and Director of the Center for Decision Sciences. ![]()
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